Apple WWCSO WWES Campaigns
As a graphic designer on the Apple Worldwide Channel Sales and Operations creative team, I’ve worked on numerous campaigns that inspired Apple’s channel salespeople all around the world. From branding to production, I used my design skills to create visuals that promoted engaging experience and active learning for salespeople.
WWES (Worldwide Excellence Summit) was an annual campaign that the Channel Sales team hosted to honor and inspire Apple salespeople all around the world. Our team would take the brief from the content team each year to create unique and exciting branding and creative assets to distribute to all regions in the org. I would work as one of the lead designers to deliver concepts, storyboards, style frames, and branding asset kits for each year.
WWES21 featured Apple’s Apple Music, Apple Fitness, Apple Arcade, Apple TV/TV+, and iCloud in the campaign. We explore a handful different concepts/directions for the campaign, and this one was my personal favorite that I worked on. I wanted to show how our users can engage in everyday activities through our products and services through immersive illustrations that emphasize excitement and fluidity.
Apple CSO has an internal app called SEED that serves as a learning tool for Apple’s Channel Salespeople all around the world. The campaigns we work on all ultimately launch on SEED for salespeople to check out various digital events, quizzes, helpful sales lessons, and prizes associated with the campaign. Below is a lineup of what we call “spotlights” on SEED which highlights what the content will be about.
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